Patrick Starrr’s YouTube Empire From Dorm Room Binges to Beauty Revolution

It’s 2013, and I’m a broke college kid, holed up in my dorm room with a laptop perched on a stack of unopened textbooks. My Wi-Fi’s so shaky it might crash any second, but instead of studying for my psych midterm, I’m lost in a YouTube rabbit hole. That’s when I find this guy, Patrick Starrr, blending eyeshadow like he’s conducting a symphony. His energy’s electric, his laugh could power a small town, and suddenly, I’m convinced I could maybe—maybe—rock a bold lip. Fast forward to 2025, and @patrickstarrr’s YouTube channel is a legit empire: 4.5 million subscribers, over 1,200 videos, and a beauty brand worth more than my student loans (which, ouch, still lurk in my nightmares). So, grab your iced coffee—because I’m basic like that—and let’s unpack why Patrick Starrr’s still the king of beauty YouTube, even with TikTok trying to steal the crown.

I’m no makeup pro. My daily routine is mascara, lip gloss, and praying I don’t smudge it by lunch. But Patrick? He makes me believe I could conquer a smoky eye, even if my attempts usually scream “raccoon chic.” His channel’s part tutorial, part stand-up comedy, part heart-to-heart, mixing pro tips with stories that hit you right in the feels. From his early days as a “man in makeup” to launching ONE/SIZE Beauty, Patrick’s journey is a masterclass in grit, glam, and just enough drama to keep it spicy. Let’s dive into his glittery, chaotic world, because this guy’s story beats any reality TV binge.

Patrick’s Rise to Fame: From Bedroom Vlogs to Beauty Boss

If you don’t know Patrick Starrr, let’s fix that. He’s a Filipino-American makeup artist, influencer, and entrepreneur who kicked off his YouTube channel in 2012, back when I was still trying to make low-rise jeans work (spoiler: they didn’t). Patrick was one of the first guys to dive headfirst into beauty YouTube, rocking bold looks and smashing every outdated gender norm. His early videos? Think grainy lighting, questionable wigs, and Urban Decay Naked Palette vibes. But even then, his talent shone through, and his charisma was like a magnet. I’d watch him at 2 a.m., dreaming of nailing a winged liner (still dreaming, TBH).

By 2025, Patrick’s channel has soared to 4.5 million subscribers, with videos pulling in hundreds of thousands of views—some, like his “Full Face Using Only ONE/SIZE” tutorial, hit millions. His secret? He’s real in a way that feels like texting your bestie. I remember a 2014 vlog where he talked about growing up Filipino in Orlando, balancing cultural expectations with his passion. It hit me hard, reminding me of my own moments feeling caught between who I was and who I wanted to be. Patrick’s openness—about family, identity, everything—makes him more than a beauty guru. He’s a storyteller who happens to slay at contouring.

His glow-up isn’t just about numbers. In 2020, he launched ONE/SIZE Beauty, a brand all about inclusivity and products that actually deliver (more on that later). He’s collabed with MAC, Sephora, and even Naomi Campbell—yes, Naomi freakin’ Campbell, which had me screaming into my pillow. Industry projections for 2025 estimate ONE/SIZE’s revenue at $170–$200 million, with products in 1,820 stores. That’s not a career; that’s a supernova. But even with the fame, Patrick’s still posting relatable rants about spilling foundation or burning his hand with a curling iron. I feel seen, you know?

It wasn’t all smooth sailing. As a pioneer for men in makeup, he faced trolls and skepticism. I found some 2013 X posts where people dragged his bold looks, and it made my blood boil. But Patrick kept going, proving talent and heart can drown out the haters. His “Makeup is a one size fits all” mantra is a battle cry against gatekeepers, and it’s why I keep hitting play on his videos, even when my makeup attempts are a certified disaster.

Content Deep Dive: Tutorials, Tea, and Total Vibes

If Patrick’s channel were a party, it’d be the kind where everyone’s invited, the music’s fire, and there’s just enough drama to keep it interesting. With over 1,200 videos by 2025, his content is a smorgasbord of makeup tutorials, product reviews, celebrity collabs, and vlogs that make you laugh, cry, or both. I’m not saying I’ve skipped laundry day to binge his channel, but my hamper might have opinions.

His tutorials are the main event, like a cooking show where the chef makes it look easy enough for even me to try. Whether he’s crafting a “Holiday Glam” look with his ONE/SIZE On ‘Til Dawn Mattifying Spray or breaking down a cut-crease for beginners, Patrick’s got a gift for making the complex feel doable. His 2024 “Beginner’s Smoky Eye in 10 Minutes” video? Total game-changer. He showed how to use a small brush to blend from the outer corner for a natural gradient, and I was like, “Okay, I got this.” Spoiler: I didn’t. My result was more “smudged chaos” than “sultry glam,” but his clear steps made me feel this close to success. That video’s at 800,000 views, and I’m half of them, rewatching to figure out where I went wrong. He’s like a patient art teacher, guiding you with pro tips and “you got this, boo” energy.

His product reviews keep it real. He’ll rave about a new foundation or shade a trend that’s all hype, like that weird edible-glitter blush TikTok went nuts for in 2024 (hard pass). His ONE/SIZE demos—like the Powder Melt Glass Setting Spray—are a big focus, but he’s not afraid to critique other brands. That honesty’s stirred some trouble, though, like that time with a certain celebrity makeup line that set X on fire. Let’s just say Patrick’s learned to tread carefully, but we’ll spill that tea later. His reviews are like a friend texting, “Skip this, but buy that.”

The collabs? Pure gold. Patrick’s teamed up with everyone from Manny MUA to Kim Kardashian, and watching him and Manny swap makeup looks is the serotonin boost I need on a bad day. His Naomi Campbell makeover video—2 million views and counting—had me gasping like I’d just seen a thriller’s plot twist. These collabs aren’t just for show; they prove makeup’s a universal vibe, whether you’re a supermodel or just me, fumbling with eyeliner in my bathroom. Oh, and his 2023 vlog where he cracked a joke about his ring light “staging a coup”? I laughed so hard I snorted my coffee. True story.

The vlogs are where he gets raw. He’ll joke about breaking gear one minute, then share stories about his Filipino roots the next. A 2023 vlog where he talked about missing his lola’s adobo while on a brand trip? I was tearing up, thinking of my own family’s Sunday dinners. These moments turn his channel into something deeper than beauty—they’re about connection, culture, and the grind of chasing dreams. Some X fans have griped about too many ONE/SIZE plugs, but Patrick’s authenticity keeps most of us hooked. His content’s a balancing act of education, entertainment, and heart, and he’s nailing it.

ONE/SIZE Beauty: More Than Just Makeup

Let’s talk ONE/SIZE Beauty, because this brand is Patrick’s masterpiece. Launched in 2020, ONE/SIZE is built on the idea that makeup should fit everyone—every skin tone, gender, or vibe. It’s a big “screw you” to the beauty industry’s old, exclusive ways, and I’m all in. With products like the Go Off Makeup Remover Wipes (which could probably erase my life’s regrets) and the Visionary Eyeshadow Palette, ONE/SIZE is projected to hit $170–$200 million in revenue by 2025, per industry estimates, with 1,820 stores stocking it. That’s not just a brand; it’s a revolution.

Patrick doesn’t just slap his name on products. He uses his YouTube channel to make ONE/SIZE feel alive. Every tutorial, like his “Full Face Using Only ONE/SIZE” video (3 million views, FYI), shows how the products work in real life. Watching him blend the Turn Up the Base Foundation is like seeing a sculptor at work—mesmerizing and a little humbling. It’s marketing, but it feels like a friend showing you their favorite gadget. That realness is why ONE/SIZE stands out in a sea of celebrity brands that often feel like cash grabs.

Take the Ultimate Blur Setting Powder, for example. I tried it after watching his demo, and let me tell you, it’s magic. My oily T-zone stayed matte all day, and for the first time, I dared to take a selfie after a long meeting. It wasn’t just about looking good—it was about feeling confident, like I could walk into any room and own it. That’s what ONE/SIZE does: it’s not just makeup; it’s a boost to your soul, tied to Patrick’s “one size fits all” ethos.

His strategy’s brilliant, too. Unlike brands that lean on flashy ads or influencer sponsorships, Patrick builds trust by living his products. He’s not just selling foundation; he’s showing how it fits into a busy morning or a late-night glam session. It’s a masterclass in authentic marketing, and it’s why fans are willing to drop serious coin. Compare that to brands that spam your feed with generic ads—Patrick’s approach feels like a conversation, not a sales pitch.

But ONE/SIZE hasn’t been all glitter and rainbows. In 2022, a manufacturing snafu led to damaged products, and X erupted with complaints. Fans were like, “Patrick, fix this!” and I felt secondhand stress just scrolling. He responded with a YouTube apology video, owning the mistake and outlining fixes—more than most brands bother to do. That crisis was a wake-up call about how fragile trust is in the beauty world, where one slip can spark a firestorm. But it showed Patrick’s strength; ONE/SIZE bounced back, proving his knack for turning lemons into lemonade (or smudged mascara into a smoky eye).

ONE/SIZE’s real power is its mission. Patrick’s “Makeup is a one size fits all” ethos challenges the industry’s narrow standards, with inclusive shade ranges and gender-neutral products that say, “You belong.” It’s inspired other brands, from indie startups to giants like Fenty, to rethink their approach. When I used that setting powder, it wasn’t just about a flawless finish—it was about buying into a world where beauty doesn’t gatekeep. Patrick’s not just a YouTuber or a CEO; he’s a trailblazer, building a space where everyone gets a seat at the vanity.

Rare Beauty Drama: When X Went Wild

No beauty influencer’s journey is complete without some chaos, and Patrick’s no exception. Rewind to 2020, when his review of Selena Gomez’s Rare Beauty line turned X into a warzone. In the video, Patrick praised the brand’s packaging and vibe but said some products—like the foundation—didn’t work for him. Fair enough, right? Nope. Some fans read it as shade, accusing him of hyping ONE/SIZE at Rare Beauty’s expense. X posts were like, “Patrick’s throwing punches!” and the stan armies went feral.

The drama wasn’t even that spicy—Patrick’s critique was mild compared to YouTubers who’ll savage a product for clicks, tearing into formulas with glee. But the beauty community’s a pressure cooker, and X’s fan culture is like a magnifying glass: any comment, even one as gentle as Patrick’s, can be twisted into an attack on someone’s idol. Rare Beauty’s team took the high road, tweeting support for honest feedback and saying makeup’s subjective. Classy move, Selena. Patrick doubled down in a follow-up video, clarifying he meant no harm, just honesty. Still, the backlash stung, with some fans swearing they’d unsubscribe (most didn’t).

Looking back, it was overblown, like when I freaked out over a late pizza delivery (priorities, okay?). But it’s a snapshot of the beauty world’s volatility, where a single comment can spark a firestorm. The incident showed how X can turn minor critiques into witch hunts, especially when loyal fans are involved. It also highlighted the tightrope influencers walk—be real, but not too real, or risk the mob. Patrick’s response was a masterclass in crisis control: transparent, calm, and focused on moving forward. It didn’t silence the noise, but it kept his core fans loyal.

The drama had a silver lining. It pushed Patrick to be more strategic in his reviews, balancing candor with diplomacy. It also sparked a broader conversation about authenticity in the beauty space—should influencers sugarcoat to avoid backlash, or keep it real? For Patrick, it was a bump in the road, not a derailment. But it’s a reminder that even the brightest stars aren’t immune to the internet’s claws.

Staying Relevant in 2025: Navigating the YouTube Jungle

Being a YouTuber in 2025 is like running a marathon on a treadmill that keeps speeding up. The algorithm’s a tyrant, TikTok’s stealing views, and fans expect fresh content faster than I can brew my morning coffee. Patrick’s been open about the grind, and honestly, I’m exhausted just thinking about it. So how does he stay on top after 13 years? Spoiler: it’s not just luck.

The beauty YouTube scene in 2025—projected to be a $20 billion industry, per market forecasts—is a wild west of new creators, viral trends, and drama channels ready to pounce. TikTok’s 15-second tutorials are a constant threat, yet Patrick’s channel thrives. His trick? He’s a chameleon, adapting to trends without losing his core vibe. Take his 2024 “Red Lip Theory” tutorial, inspired by a TikTok sound that went viral. He turned a fleeting trend into a 20-minute masterclass, proving he can play the short-form game while keeping YouTube’s depth. That video’s at 1.2 million views, and I’m still practicing the lip technique (poorly).

He’s also a trendsetter, jumping on 2025’s predicted beauty waves—like chrome lids and holographic blush—before they hit mainstream. Industry analysts expect these trends to dominate, and Patrick’s already teasing tutorials for them. It’s like he’s got a crystal ball, except it’s probably covered in glitter. His collabs keep him relevant, too—working with rising TikTok stars like Bella Poarch ensures he’s not just preaching to his OG fans.

But it’s not all glam. The algorithm’s a beast, prioritizing new content over loyalty, and Patrick’s had to hustle harder to stay visible. He’s talked about the pressure to post weekly, even when life’s chaotic, and I relate—sometimes I can’t even reply to a text, let alone create viral content. X posts from 2024 show fans begging for more vlogs, while others complain he’s “too commercial” now. It’s a tightrope, but Patrick balances it with authenticity—whether he’s hyping a new ONE/SIZE drop or sharing a raw moment about burnout.

Looking ahead, Patrick’s poised to keep slaying. Analysts predict YouTube’s beauty niche will grow 15% by 2026, and with ONE/SIZE expanding and his fanbase rock-solid, he’s not going anywhere. Sure, TikTok’s a threat, but Patrick’s built a brand bigger than any platform. He’s not just surviving the jungle—he’s rewriting the map.

Conclusion: Why Patrick’s My Forever Fave

Back in that dorm room, glued to Patrick’s videos instead of studying, I had no idea I was watching a revolution unfold. His channel’s been my go-to for years—not just for makeup tips, but for the reminder that beauty’s for everyone. From his early days breaking barriers to building ONE/SIZE into a 2025 powerhouse (projected $200 million, anyone?), Patrick’s shown what happens when talent meets heart. Sure, there’s been drama—X meltdowns, manufacturing mishaps—but he’s handled it with grace, proving he’s more than a YouTuber. He’s a force.

Trying his smoky eye tutorial taught me I’m no MUA, but watching his vlogs taught me something bigger: own who you are, flaws and all. Patrick’s “Makeup is a one size fits all” isn’t just a slogan; it’s a promise that beauty doesn’t discriminate. Whether I’m smudging eyeliner or laughing at his ring-light jokes, I feel like I belong. That’s his magic—he builds a world where everyone’s invited, no RSVP needed. Patrick Starrr didn’t just teach me makeup; he showed me beauty’s a stage where everyone can shine.

So, what’s your Patrick Starrr moment? Maybe it’s a tutorial that changed your game or a vlog that made you tear up. Drop it in the comments—I’m nosy, and I wanna know.

Tags: Patrick StarrrBeauty InfluencerONE/SIZE BeautymakeupYouTube